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News-Press: Daily Grind Brewing Up Plans For a Second Cafe

August 22, 2012

Daily Grind Brewing Up Plans for a Second Cafe

This former Taco Bell will be transformed into the second outlet of the Daily Grind. Plans call for renovation of the nearly 1,300-square-foot building where coffee and food will be purveyed. (Rafael Maldonado, Santa Barbara News-Press
Santa Barbara, Calfornia – Published 8/21/2012
Santa Barbara News-Press
Daily Grind Brewing Up Plans for a Second Cafe
By Steve Sinovic, Santa Barbara News-Press

The Daily Grind will soon perk up the upper reaches of De la Vina Street.

The owners of the popular local coffee shop and eatery are set to open their second outlet after purchasing the former Taco Bell restaurant at 2912 De la Vina St. Financial terms of the recently completed deal were not disclosed, but the property was listed by a commercial real estate firm for a little more than $1.5 million.

The nearly 1,300-square-foot space also comes with 34 off-street parking spaces.

“We’re really excited about it,” said co-owner Yolanda Gonzalez.

The Daily Grind has operated at Mission and De la Vina streets for nearly 17 years.

A little over a mile away from the original Daily Grind, Ms. Gonzalez said the new space represents a whole new territory.

“A lot of our regulars live in the neighborhood, so (expansion) puts us in the path of more opportunity,” she said.

She doesn’t expect expansion to dilute the coffee shop’s customer base at the current location, which has a long-term lease. However, the business has a tiny parking lot that can be a challenge to negotiate at a busy intersection.

“I think we have a pretty good base here,” Ms. Gonzalez said. “I think it’ll pencil out at both locations.”

It’s exciting to move into a neighborhood where there is a resurgence of businesses setting up shop, such as Our Daily Bread bakery and restaurant, which is taking over the space formerly occupied by Mimosa Cafe and Bar, said Ms. Gonzalez.

The new Daily Grind will also give the local employment market a small jolt.

“We’ll hire between 15 and 20 new people, believe it or not,” Ms. Gonzales said. “People already are putting in applications for that location.”

The Daily Grind serves up muffins, sandwiches, soups, smoothies and salads in addition to its wide range of coffee and espresso drinks.

Ms. Gonzalez co-owns the Daily Grind with her brother, Luis Cubillas. The siblings have entertained plans in the past for expansion – both out-of-town and out-of-state.

“But we always waited for the perfect location for our expansion,” said Ms. Gonzalez, whose dad used to own Justo the Tailor.

As a “mom-and-pop” style operator, the business doesn’t want to get too big and lose the personal touch, although Ms. Gonzalez didn’t discount additional expansion in the years to come.

“It’s always up for discussion,” she said. “Never say never.”

Renovations are expected to begin in September once permits are secured from city agencies. The shop will serve its first cup of coffee by the first of the year.

The company has a proposal before the city’s architectural board of review for exterior tenant improvements to the previous Taco Bell restaurant building. The project consists of removing the exterior roof parapet arch, a new entry and custom door, new exterior lighting and an enlarged trash enclosure.

Apart from the cosmetic changes, Ms. Gonzalez remains mum about other details related to decor, format and whether she’ll be mixing up the drink and good offerings.

“You’re going to have to wait,” she said. “We want to keep a few things under wraps.”

Helping broker the deal was Radius [Commercial Real Estate & Investments], which represented the buyer. Hayes Commercial represented the seller in the transaction.

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