About Us | Marketing

Raising the bar

We arm our agents with the tools to succeed

Marketing is a key differentiator of our approach

At the core of our philosophy is a simple objective: To put every client in the best position to achieve their commercial real estate goals. With an unwavering commitment to excellence, Radius empowers our Team with top-notch marketing resources and services to deliver successful outcomes.

  • Our benchmark is to maintain the highest quality and professionalism in all marketing channels, including crafting engaging property brochures and promotional materials that showcase each offering’s unique benefits and value.
  • We arm our agents with the tools to succeed. Like RADAR (Radius Analytics & Research), our comprehensive property tracking and analytics tool which harnesses the most current, accurate market data to help drive strategy and strengthen our negotiating position.
  • Our talented and highly skilled operations team is second-to-none, providing invaluable support to our agents in B2B and B2C marketing, project management, business services and accounting.

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Unparalleled exposure

With 22 of the area’s most respected commercial brokers, the Radius Team has cultivated an expansive network of contacts, solidifying our competitive advantage in getting the word out quickly and to the widest net of interested parties.

Broker-to-broker outreach

We explore every option to lease or sell your property. This includes collaborating with other Radius brokers as well as outside brokers in and beyond the market to identify qualified leads.

Advertising

Radius maintains unrivaled presence in leading local and regional publications and news outlets, including Santa Barbara News-Press, The Independent, Pacific Coast Business Times, Montecito Journal and more. Our ace marketing team delivers winning creative to ensure our campaigns always stand out.

Direct targeting

Tapping numerous resources to identify quality prospects, including trade organizations such as the International Council of Shopping Centers, we are able to effectively and efficiently promote your property via targeted messaging delivered by postal mail and E-mail.

“Covering your bases at home is critical. Our approach goes well beyond.”

Online and in the Loop

Covering your bases at home is critical. Our marketing approach goes well beyond our local markets.

Outside brokers, investors and tenants near and far look to the Radius website as the premier source for quality commercial property in our region. Radiusgroup.com is updated on the fly with the most current listing detail and is fully optimized so that decision makers can easily access the information they need whether on desktop or mobile devices.

Additionally, every Radius agent maintains Premium LoopNet Membership, ensuring 24/7 online exposure for every Radius listing on the industry’s top three commercial real estate marketplaces: LoopNet.com, Cityfeet.com and Showcase.com, as well as 150+ online newspaper websites including the Wall Street Journal. The LoopNet network captures more than 82% of all online commercial real estate searches! Additional listing services are hand-picked to promote our offerings, including the MLS, Craigslist and a host of others.

On-demand analytics

Market knowledge and analysis are key Radius differentiators. Our team leverages the unmatched power of RADAR (Radius Analytics & Research), our exclusive brokerage database designed specifically to track commercial real estate activity in our markets and to provide our agents the edge in driving winning sales and leasing strategy. Radius further differentiates ourselves from other brokerages by maintaining CoStar subscriptions for all of our agents, ensuring access to invaluable intelligence and data farmed by the commercial real estate industry’s leading source for information.

Accountability

We are committed to keeping you in-the-know by providing regular updates on our progress marketing your commercial property.

Follow-through

Staying connected with prospects and outside brokers is vital to getting the job done. Once we bring a qualified buyer or tenant to the plate, we devote the time and resources necessary to complete the transaction in a timely manner, from serving as liaison between all parties involved, to managing the flow of legal documents and correspondence.