Santa Barbara, California – Published 4/18/2014
Pacific Coast Business Times
Pacific Coast Business Times: Deals of the Week: Bicycle Bob’s opens new superstore
By Marlize van Romburgh, Staff Writer
|Bicycle Bob’s as opened a 9,400-square-foot store
at 320 S. Kellogg Ave in Goleta. (courtesy photo)
Bicycle Bob’s has opened a new “superstore” in Goleta. The South Coast bicycle retailer has opened a 9,400-square-foot store at 320 S. Kellogg Ave. Owner Bob Zaratzian closed his two former locations in Santa Barbara and Goleta to accommodate the move. The new space includes a 6,800-square-foot showroom — more than the combined 5,900 square feet of total space the two other locations occupied. The space also includes a “fit room” with a $14,000 system that calibrates handlebars and seat positions and also films motion-capture video to help people find the best-fitting bike.
“Going big was paramount for many reasons, especially to be able to offer the variety and quality of products and services that cater to every kind of cyclist,” Zaratzian said in a statement.
Bob Tuler with Radius Commercial Real Estate & Investments represented Zaratzian in lease negotiations for the new space. “For years I think many people thought of this center as the place where Sizzler was,” Tuler said in a news release. “The level of quality of this store and the buzz and excitement it’s going to build are on par with what you’d expect from a high-profile mall anchor, and it’s going to help continue to revitalize the area and attract other businesses and new clientele.”