Evolving The In-Store Experience

BACK

Radius Insights | Resources | Forbes: From Stores To Showrooms: Evolving The In-Store Experience And Underwriting Practices

August 14, 2018

As consumers grow more accustomed to experiencing retail stores as vehicles for product discovery — not pickup — these spaces will function more like experiential billboards.

E-commerce is transforming retail real estate, and yet the most drastic changes may still be ahead.

For millennia, retailers have used stores to physically show their wares. When customers decided to buy something, money changed hands, and they took their purchases home. In this long-standing model, stores occupied a prominent position in the supply chain.

But stores have traditionally served other functions as well. They were warehouses for storing inventory and receiving shipments of new merchandise, logistics hubs where you could deliver products directly into consumers’ hands and process their returns, and brand-reinforcing marketing vehicles in which salespeople could answer customers’ questions amid design, merchandising, signage, sounds and smells that enhanced the experience.

Today, these separate functions are breaking apart.

Download "Forbes: From Stores To Showrooms: Evolving The In-Store Experience And Underwriting Practices"


Contact Us

Other Resources

A Silver Lining in Rising Rates
April 05, 2018

A Silver Lining in Rising Rates

Rising interest rates may make investors nervous. Concerns about increased borrowing costs, downward pressure on values, and elevated construction prices are …

Read More